THE IMPLEMENTATION OF
ENVIRONMENTAL MANAGEMENT SYSTEM TO
MODERATE THE
RELATIONSHIP BETWEEN THE GREEN STRATEGY AND
COMPANY PERFORMANCE
Hotbin Hasugian1, Etty
Murwaningsari2, Yvonne Augustine Sudibyo3
Faculty of Economics and Business of Trisakti
University, Jakarta Indonesia
[email protected]1, [email protected]2, [email protected]3
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Received: 04-10-2022������������������� ������������� Accepted: 26-10-2022��������������������� ����������� Published: 02-10-2022������
ABSTRACT
Introduction: The aspects of the highest pollution
levels required a green strategy solution and the implementation of an
Environmental Management System to improve the company's performance. This
study aims to test and analyze environmental management systems' green strategy
and implementation. Method: This study uses primary data collected using
questionnaires from respondents using the Purposive sampling technique. The number
of questionnaires that can be used is as many as 142, with the company analysis
unit of State-Owned Enterprises and private companies included in the green
industry list from 185 total questionnaires. Data were processed and analyzed
using Structural Equation Modeling (SEM) by the alternative Partial Least
Square (PLS) method. Result: The green strategy affects the company's performance.� Meanwhile, applying the Environment
Management System has no effect as a reinforcement of the relationship of green
strategy on the company performance. The results of this study are expected to
contribute to the company�s strategy, state-owned enterprises, and private
companies in determining green-oriented vision and goals. Conclusion: The
Green strategy impacts the company's performance; it is proven that a good
green plan will increase the company's performance produced by state-owned
enterprises. A low green method will decrease the performance of the company made
by state-owned enterprises and private industrial companies. The implementation
of Environmental Management Systems cannot increase the impact of the green
strategy on the productivity of industrial organizations, state-owned
enterprises, and private companies.
Keywords: Green Strategy, Environmental Management System, Company Performance
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Corresponding Author: Yvonne Augustine Sudibyo
E-mail: [email protected]
INTRODUCTION
The company's assessment is included in the category
of good performance if it has a high profit or profit ratio. Many companies
focus on their business aspects without considering the environmental impact.
Nowadays, companies are already thinking about the effects caused by the company.
The question arises whether profit maximization is the only goal because many
other parties play a role in the company's survival. A company can continue to
run and survive because it supplies materials for its operations, customers buy
the products or services, employees work for it, the surrounding community
allows it to operate, and so on (Kirchoff et al., 2016). For this reason, various strategies, ways, and approaches
are constantly being developed.
The Central Statistics Agency, Badan Pusat Statistik
(BPS), noted that at least 46 per cent of rivers in Indonesia are heavily
polluted. According to National Geographic March 2020, 8.2 per cent of 57 per cent
of all waste generated is textile waste (Kasih, 2021) The waste that pollutes the river is dangerous to
health and threatens the biota that lives along the river flow. It also impacts
human health with various diseases, such as skin diseases and cancer, if
polluted water is consumed. Besides the information, statistical data from 2014
to 2021 on environmental pollution showed that the amount of water, soil, and
air pollution in several villages increased sharply.
Table 1. The number of villages by the type of
Environmental Pollution in 34 provinces in Indonesia
|
The number
of villages by the type of Environmental Pollution in 34 provinces in
Indonesia |
|||||||||
|
Water Pollution |
Soil Pollution |
Air Pollution |
|||||||
|
2014 |
2018 |
2021 |
2014 |
2018 |
2021 |
2014 |
2018 |
2021 |
|
|
Amount |
8786 |
16847 |
10683 |
1301 |
2200 |
1499 |
11998 |
8882 |
5644 |
Therefore, companies should not only think about
maximizing profit as their goal, but they must think and care about other
parties.
Presidential Regulation Number 9 of 2021 concerning
the implementation of carbon economic values to achieve national contribution
and control the greenhouse gas emissions in national development, as well as
law Number 32 of 2009, which regulates the protection with environmental
management. It impacts the company's business strategy that the company must be
able to design a plan that can accommodate all the needs of stakeholders,
especially for improving company performance. The company must create an
advanced and competitive industry to realize the vision. The industrial concept
in 2025 is based on deepening the industrial structure, especially the
efficiency and effectiveness of implementing the green sector as stated in
Presidential Regulation 28 of 2008 About the green and independent industry.
The company needs to be realized in measuring and determining the company performance
that can be seen from various dimensions of Malcolm Baldrige's Criteria for
performance excellence. (Rahayu &
Rahmadwiati, 2021) As a guideline for the company to achieve a
high-quality version. The seven indicators that are the basis of the
measurement are Leadership, Strategy, Customer, Measurement Analysis and
knowledge management, Workforce, Operation, and result. The Baldridge criteria
have some advantages of providing a comprehensive and integrated assessment.
The benefit of using the Baldrige criteria for measurement is that it allows
businesses to conduct their evaluations (self-assessment) (Gazpersz, 2011). Malcolm Baldrige's measures have interdependence
between them besides having comprehensive and conforming to international
standards (Liang et al., 2004).
As global warming and environmental degradation become
more frequent, the elements of a green strategy become crucial in achieving
corporate success. The public believes that the company or industry is the
leading cause and plays an essential role in environmental damage. So,
companies and industries should be more environmentally responsible. Adopting
green practices is necessary for companies today (Tseng et al., 2013). Many industries are changing to adopt a green
mindset. Furthermore, more companies are considering green innovation as a
critical approach to reducing the negative impact on the environment (Albort-Morant et al.,
2018); (C.-C. Lin et al.,
2011); (C. Lin et al., 2014); (Tseng et al., 2013). (Ambec & Lanoie,
2008); (Etzion, 2007); (Orlitzky et al., 2003); (Sharma & Starik,
2002). On the one hand, some claims that addressing
environmental issues will need more costs and decrease corporate profitability (Dimond, 2013); (Hahn, 2014); (Li et al., 2013). While other experts argue that
businesses that practice environmental responsibility not only save their money
in managing energy and water use but also increase their sales and get better
financial results (Dangelico &
Vocalelli, 2017); (Hart & Dowell,
2011); (Leonidou et al., 2002).
Furthermore, the importance of the green strategy
research aims to determine how much influence can be obtained if the green
strategy is implemented on state-owned enterprises and private industrial
companies to be directly oriented to the interests of accounting information
submitted to the public, to analyze the extent and how much the influence of
the green strategy has on profit, society, and environmental sustainability.
Awarding industrial companies to encourage them to apply the principles of the
green industry is one of the efforts made to achieve a green economy and
achieve low-carbon development, which is regulated in Presidential Decree
Number 98 of 2021. There is still a relatively small number of companies
participating in the green industry, as recorded in Mobility. Industrial
Activities Operational Permit, Izin Operasional Mobilitas dan Kegiatan Industri
(IOMKI), reaches 16,000, but only 152 companies realize the green industry;
this is a phenomenon that is still low awareness of industry players in the
implementation of the green industry and does not fully understand that green sector
can improve the performance to a better level.
Moreover, as a tool for implementing and assessing
green strategies, Environmental Management System (EMS) manages the impact of
organizational activities on the environment. It offers a method for organizing
and carrying out environmental protection activities. To develop an
Environmental Management System, the organization must assess its environmental
impact, set targets to reduce the result, and plan to achieve the targets. The
most critical component of an Environmental management system is organizational
commitment. An environmental Management System can be developed and implemented
effectively if there is a commitment from the top of the organization and all
staff.
The organizations that implement an Environmental
management system identify how their activities interact, a critical
consideration in building a green strategy in creating a culture of shared
awareness and action to support environmental responsibility (Banerjee, 2002). Green management theory is practice management that
produces friendly environmental products and minimizes the impact on the
environment through green strategies, green production, green research and
development, and green marketing (C. Lin et al., 2014). A company's green strategy, whether public or
private, governmental or commercial, should support existing business
operations and overall business plans that the organization articulates well.
Green systems help companies make decisions to impact the environment
positively. The principles of the green strategy are based on leading the
business to make decisions based on logic and a good sense of business (Olson, 2008).
This study uses the grand theory of Resource-Based
Theory (RBT), which contains the variable in the Green Strategy theory that can
be broadly accepted in the field of strategy management (Newbert, 2007).
An essay entitled "A Resource-Based Perspective
of the Company" (Wernerfelt, 1984) combined the concept of differentiating capabilities
with the research of (Selznick, 1957) and (Penrose & Pitelis,
2002) on the conception of business as a productive
resource system to create a Resource-Based Theory (RBT). (Nothnagel, 2008) Moreover, (J. Barney's 1991) work on corporate resources and sustainable
competitive advantage has been a significant theory in this area. According to
RBT, having the resources can help companies have long-term performance. In
addition, (J. B. Barney &
Arikan, 2005) states that valuable and scarce resources offer
competitive advantages, so it is impossible to copy and extend the controlled
resources. The resources are tangible and intangible assets companies use to
develop and practice their plans. Potential resources for sustainable
competitive advantage must have four qualities: (a) valuable resources, (b)
rare resources, (c) imperfectly imitable resources (resources that cannot be
perfectly replicated), and (d) lack of alternative resources
(non-substitutability resources). In this case, the first step is to develop an
enterprise-level green strategy that assesses the current state of the green
operations and completes ongoing initiatives. As most business leaders know,
because a strategy has not been formally written or articulated does not mean that
someone is not being followed. An assessment of the maturity of each area of
the strategy pyramid against the maturity model, along with assessing the
degree of the best adoption practices, can indicate highly developed business
areas and others that may not have a baseline level of green awareness.
Measuring and determining the company's performance
can be seen from various dimensions of Malcolm Baldrige's Criteria for
Performance Excellence. (Rahayu &
Rahmadwiati, 2021) It is a guideline for the company to achieve
high-quality performance. The seven indicators that are the basis of
measurement are Leadership, Strategy, Customer, Measurement Analysis and
knowledge management, Workforce, Operation, and Result. The Baldridge criteria
have the advantage of providing a comprehensive and integrated assessment. The
measurement using the Baldrige criteria offers the advantage of allowing
companies to conduct self-assessments (Gazpersz, 2011). Besides having full measures in line with
international standards, Malcolm Baldrige's criteria also depend on other
criteria (Liang et al., 2004). Furthermore, to have full criteria in line with
international standards, Malcolm Baldrige also has interdependence, among other
measures (Liang et al., 2004). Many countries have adopted Malcolm Baldrige
Criteria for performance excellence, including Indonesia, mainly state-owned or
privately owned industries. Baldrige is experiencing the development of at
least some new instruments that are different from the agents of previous
research conducted, namely in core values in the assessment of Leadership,
strategy, Customer, Measurement Analysis and knowledge management, Workforce,
Operation, and result. Previous research still uses the Malcolm Baldrige
Criteria for performance excellence of the old version or before 2021;
therefore, measuring the performance is a differentiator from previous studies.
Fundamentally, the Green Strategy is a tool for
companies and assists in making decisions, positively impacting the
environment. (Mhaisen & Naser Abdul-Ameer, 2020) Found that prioritizing
the green strategy to the company XYZ should focus on product supervision and
pollution prevention; these strategies should be implemented in the supply
chain to gain their competitive advantage in terms of cost reduction. Likewise (Masoumik et al., 2015) argue that a significant relationship exists between
green strategy, environmental performance, and competitive benefits. The
results also imply that technology strategy is essential in generating
competitive advantages. However, it receives the least attention from
manufacturers. One side argues that the additional costs will increase costs
and lower the profitability of the company (Clarkson et al., 2008); (Hahn, 2014); In contrast to (Bı�akcıoğlu
et al., 2019), the findings of the research are the green business
strategy has a strong effect on company performance strengthened by the cost,
leadership, and environmental orientation. However, in the study, the
differentiation between green products and labor is very weak. (Olson, 2008) The strategies support a company's well-known and
well-articulated business plans, operations, and assets. Olson added that the
green approach helps businesses make choices that benefit them. In this area,
the study formulates the following claims of previous descriptions: H1: Green
strategy positively affects the company's performance.
Industrial activity has an impact on environmental
damage. Environmental change is a factor because of the carbon emissions
(derived from fossil burning, mining, and increased waste (Ahmed & Karanis,
2018). The company's production activities are activities
that are supported by natural resources. Natural resource activities produce
waste that will damage the environment continuously and make the stakeholders
encourage companies to care about the environment. Although many companies feel
the urgency to do something, they often fail to link their sustainability
efforts with their business strategies. In a global survey, more than 1,500
executive companies of their sustainability and business strategy perspectives.
(Galpin & Hebard,
2018) Most respondents believe sustainability is becoming
increasingly important to the business strategy, and the risk of failing to act
on sustainability is growing.
(Porter & Van der
Linde, 1995) Argue that the companies feel pressured to implement
sustainability practices that make uncoordinated sustainability activities
disconnected from the corporate strategy that does not make a meaningful social
impact or strengthen a company's long-term competitiveness. Suppose a company's
ongoing efforts are to provide long-term value to the company and society. In
that case, sustainability must be integrated into the company's strategy. In
that regard (Porter & Van der
Linde, 1995) advocates that each firm identifies a set of the best
social issues to solve and derive the most significant competitive benefit.
According to stakeholder theory, the stakeholders
determine the success of the company. It is essential to communicate
environmental performance as a form of corporate responsibility to stakeholders
because the company depends on the support of all stakeholders to survive (Gray et al., 1995).
Based on the above summary, this study hypothesizes
that the green strategy improves the performance of companies, and
Environmental Management System supports the impact. H2: The implementation of
the Environment Management System can strengthen the positive relationship
between the green strategy and company performance. Therefore, this study aims
to analyze the implementation of environmental management systems to facilitate
the relationship between green strategy and company performance.
METHOD
This research is associative causality research with the
quantitative method. This method is based on a positivist philosophy, used to
examine a specific population or sample. According to (Sugiyono, 2013),
quantitative data analysis aims to test hypotheses that
quantitative methods have determined, and problematic research methods must
exist and be transparent.
Causality
research is a study that examines the influence of green strategy on company
performance by using an application of an environmental management system as a
moderator. This study was conducted in 2021 on State-Owned Enterprises and
private industrial enterprises, which are registered on the websites of the
Ministry of Industry and State-Owned Enterprises. Green business or
environmental awards are given to companies. The company serves as an
analytical unit of research. The degree of aggregation of the data collected
for analysis in the study is related to the main objective of the
investigation, which is the analysis unit (Sekaran & Bougie,
2016).
RESULTS AND DISCUSSION
The value of the coefficient of the Green Strategy to the
company's performance is 0.372. It assumes that other variables in the model
are not changed, so the value of the company's performance variables will
increase by 0.372 for each unit of Green Strategy value. The coefficient value
of the application of Environmental Management System with Green Strategy
(EMS*X1) to the company's performance of -0.052 which means that with every
decrease in the value of the application of Environmental Management System
with Green Strategy (EMS*X1) by one unit, the buy of the company's performance
variables will decrease by -0.052 assuming the other variables in the model are
fixed.
A. Measurement Analysis
In this study, the data analysis uses SEM-PLS before
testing the hypothesis. First, the measurement model was tested using
convergent validity, discriminated validity, and reliability indicators for
each dimension and variable. Based on the initial measurement model (figure)
and the value of the outer loading measurement model contain reliable signs (external
loading value > 0.708 and AVE value > 0.5). Generally, convergent
validity and reliability are reached (Composite Reliability > 0.708)
indicators that produce > 0.5 but a reliable construct, so it is still
maintained. For each related concept, the AVE value of the quadratic
correlation between latent constructs can be used to determine whether the
validity of the discriminant is satisfied.
a. Structural Model Analysis
Parameters and coefficients indicate the correlations
between latent variables after the accurate and reliable test results.
Table
2. T-Value
Testing-Statistic
|
Correlation |
Original Sample (O) |
Sample Mean (M) |
Standard Deviation (STDEV) |
T Statistics (|O/STDEV|) |
P Values |
|
Green strategy ->
Company Performance X1 -> Y |
0,372 |
0,373 |
0,136 |
2,732 |
0,007 |
|
The Implementation of Environmental
Management System*Green strategy -> Company Performance Z X1 -> Y |
-0,052 |
-0,057 |
0,089 |
0,583 |
0,560 |
Source:
Results of data processing (2022)
b. Green Strategy on the Company Performance
Green innovation is needed in state-owned enterprises and
private industrial companies in their production activities. According to the
research findings, the green strategy impacts business performance. The company
has adopted regulated environmental standards and efforts. It supports green
strategy funding, which implies that state-owned enterprises and private
industrial companies have implemented the green strategy process by making a
green investment and having a green certification. The company obtained the
green Award for the success of environmental performance.
The Social and Environmental Responsibility Program of
State-Owned Enterprises, known as the state-owned enterprises TJSL Program, is
an activity that represents the company's commitment to sustainable
development. This is further strengthened for the state-owned enterprises by
the regulation of the Minister of State-Owned Enterprises of the Republic of
Indonesia number Per-05/Mbu/04/2021 on Social and Environmental Responsibility
Programs of State-Owned Enterprises (Negara, 2018).
These findings are in line with the study (Ergun et al., 2019);
(SOEDJATMIKO et al., 2021)
(Soewarno et al., 2019)
that shows a green approach increases the value of the
company. Although it costs more to apply greening operations by following the
company's objectives, many businesses have to adopt the green strategy. The
green process has a positive impact on the environment because the green system
can increase productivity with friendly environmental technologies and
effectively and efficiently resources, minimize the adverse impacts on the
environment and lower costs that can increase profits and create good prospects
for the company's performance (Soebarjo & Permana, 2014)�stated that the green strategy can strengthen the company's
performance.
In Indonesia, the green strategy is often discussed in
newspapers or seminars, but its implementation is still lacking. Although
Indonesia's economic expansion is relatively rapid, the problem of
environmental degradation still arises. Empirical research on how green
strategy affects company performance is still sparse. This condition certainly
does not contribute optimally to the green economy, especially the problem of
management and environmental protection by the companies in Indonesia.
The study also clarifies that having only a green
innovation strategy is insufficient. Company managers must build a solid green
identity so that all members are responsible for environmental protection and
management issues. Managers can encourage member behaviour and resources to use
processes and produce products that support environmental sustainability by
having a solid green identity. In the era of an environmentally conscious
society, companies must accommodate the interests of green stakeholders because
the quality of relationships determines company performance. The results of
this study also confirm that a company needs legitimacy from the society in
which it operates for the company to have a sustainable competitive advantage.
Strong legitimacy allows companies to gain access to resources and greater
profitability. Thus, managers or directors of State-Owned Enterprises and
private industrial companies in Indonesia must understand that the performance
of the green strategy will be better with more vital legitimacy, and it will
get support from the community.
c. Green Strategy to the company's performance in
strengthening the influence of the Environmental Management System
Based on the research findings, implementing an
environmental management system has little impact on the company's performance
when implementing a green strategy. According to the study, the problems for
businesses are unusual circumstances such as the Covid-19 outbreak, the
decision makers who prioritize profits over the environmental management
systems should assist the companies with green strategies in making choices
that will give benefit the environment (Boiral et al., 2012)
claimed that the implementation of ISO 14.001 does not
produce significant improvements. Various studies have shown that the growth of
management practices and standards such as ISO 14.001 can be driven by multiple
institutional pressures and not show actual effectiveness (Castka & Prajogo,
2013).
Furthermore, as stated (Wang & Renato, 2016), the
effectiveness of green technology innovation has a considerable beneficial
impact on the company's growth performance. It is indicated as one of the
elements that affect the performance of green growth. It means that
implementing the green strategy has successfully become one of the critical
elements in improving business performance. This is in line with the research (Agoes & Ardana, 2009), which found that good governance has a system that
controls the board of directors, shareholders, and other stakeholders through a
transparent process. This system can be called a green strategy for the
progress of the company and the improvement of the company's performance.
In addition, (D�Aveni, 1995) argued that the green strategy is applied to a more
excellent global vision of responsible corporate behaviour and must be
persistent in facing technological advances to maintain the competitive
advantage. Implementing the green strategy is a solution to answer the
phenomenon of environmental pollution caused by the production process. The
following research by (Chen et al., 2006)
stated that the green strategy is a variable used in
equivalence green product strategy to develop the product.
The significance of the research on the green approach is
to assess the extent and magnitude of the influence of the green system on
profits, society, and environmental sustainability. It is also determined how
much the influence of the green strategy can be obtained if it is applied to
state-owned and private companies so it can be directly oriented to the interests
of accounting information submitted to the public. The application of the green
strategy to the company's performance is influenced by strategic processes,
implementation, environmental performance, and green innovation indicators. In
achieving company performance, the aspects of green strategy become necessary
because of the increasingly widespread phenomenon of global warming and
environmental damage. The public believes that the company or industry is the
leading cause and plays an essential role in environmental damage.
CONCLUSION
The study's main
findings are as follows: 1) The Green strategy impacts the company's performance; it
is proven that a good green strategy will increase the company's performance
produced by state-owned enterprises. The low green strategy will decrease the
performance of the company made by state-owned enterprises and private
industrial companies. Therefore, the green strategy can directly explain the
growth in the performance of private and state-owned industrial enterprises. 2)
The implementation of Environmental Management Systems
cannot increase the impact of the green strategy on the productivity of
industrial organizations, state-owned enterprises, and private companies. It
shows that implementing environmental management systems cannot reduce the
financial impact of the green strategy on state-owned enterprises and private
industrial enterprises. Thus, applying the Environmental Management System
cannot strengthen the green strategy; it will worsen the company's performance.
Limitations are the government regulations on dissolution, restructuring,
merging, or becoming a subsidiary of the state-owned enterprises, so the sample
of this study is minimal. The research suggestion is necessary to conduct
comparative research of the companies managed by the government and private
sector to see the implementation of a more effective environmental management
system.
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