IMPLEMENTATION OF GREEN HUMAN RESOURCE MANAGEMENT
IN JATILUWIH TOURISM DESTINATION AREA
Ni Gst Nym Suci Murni1,
I Nyoman Winia2, I Wayan Pugra3, I Made Darma Oka4
Politenik Negeri Bali, Indonesia
ABSTRACT
Jatiluwih tourism destination is one of the World Cultural Heritage
Areas of Catur Angga Batukaru, included in the Balinese Cultural Landscape set
by UNESCO in 2012. This tourist village needs to be supported by green human
resource management as a sustainable destination. Therefore, this research aims
to examine green human resource management (GHRM) implementation to design a
suitable model and support sustainable tourism. It uses a qualitative
descriptive analysis backed by quantitative data. Furthermore, data were
collected through observation, in-depth interviews, documentation, focus group
discussions, and questionnaires to all sub-village (sub-village) communities.
Informants were selected from community leaders, namely the village head
(perbekel), the head of destination management, the head of the LPM, and
representatives from 9 divisions of the Jatiluwih destination management. The
research discussion was analyzed using Miles & Huberman analysis, involving
data reduction, display, verification, and conclusion. The results showed that
the GHRM in Jatiluwih destination was well implemented under observations,
interviews, and questionnaires. However, for the sustainability of future
management under the results of the focus group discussions conducted with
community leaders and managers, it is necessary to design a suitable GHRM model
for the Jatiluwih tourist village. It can also be used as a model to manage
similar tourist villages in other areas. GHRM has been appropriately
implemented, as evidenced by the results of interviews, and focus group
discussions (FGD) conducted with the managers of the Jatiluwih destination.
Keywords: green
human resource management, tourist village, sustainable tourism.
Corresponding Author: Ni
Gst Nym Suci Murni
E-mail: [email protected]
INTRODUCTION
Human resources are the main driving factor in
implementing all agency activities and should be adequately managed through
Human Resource Management (HRM) (Utamy et al., 2020). States that it is the recruitment, selection,
development, maintenance, and use of human resources to achieve individual and
organizational goals (Handoko, 2020). According to (Dessler, 2015), it is the process of acquiring, training,
appraising, and compensating employees and managing labor relations, health and
safety, and matters relating to justice. This is not different from the opinion
of (Masri & Jaaron,
2017), who argues that green human resource management
(GRHM) can improve environmental performance (EP).
Sustainable Development Goals (SDGs) adopted by
Indonesia consist of 17 goals focused on humans and the environment. Therefore,
all countries hope to attain human welfare and environmental sustainability.
During the increasing ecological damage due to the production process, GHRM is
needed to minimize these conditions. HRM aims to utilize, develop, and research
existing human and natural resources to manage them effectively and efficiently
(Huzain, 2021). As the foundation of company progress, it can
motivate companies to increase employee commitment to promote environmental
performance (Schuler & Jackson,
2014).
According to (Renwick et al., 2013), the research of HRM is an environmentally friendly
process that plays a role in human management practices. An organization should
develop ecologically friendly capabilities, motivate employees through the
provision of rewards and provide employees with opportunities to improve
performance (Syafari, n.d.). This has an impact on increasing productivity,
company profits, quality, and organizational performance.
Arulrajah mentioned that GRHM could influence job
performance evaluation, which has greatly benefited the company�s image and
improved work productivity. GHRM practices are also implemented to support the
idea of going green because the company is aware of the employees�
pro-environmental behavior at the individual level to achieve sustainable
performance (Kim et al., 2019).
Jatiluwih tourism destination area is included in the
Balinese Cultural Landscape set by UNESCO in 2012 (Wardana, 2020). This tourist village needs to be supported by GRHM
as a sustainable destination manager with a management body. The management of
this tourist village is managed conventionally but has implemented a green
aspect.
The research intends to focus on the importance of
identifying the implementation of GHRM in Jatiluwih tourism village to support
sustainable tourism. By looking at the performance of GHRM, it is necessary to
design a model under the conditions of the Jatiluwih tourist village, which is
a World Cultural Heritage.
The scope of this program is the implementation of
GHRM in tourist villages. Therefore, the general description of the company and
the size of the research object are related to competitive advantage in tourism
villages. Based on the background explanation above, the objectives of this
research are to identify and analyze the implementation of GHRM to increase the
competitive advantage of the Jatiluwih tourism village and to design a GHRM
model to support sustainable tourism in the Jatiluwih tourism village.
METHOD
This study uses a
qualitative descriptive analysis supported by quantitative data. Furthermore,
data were collected through observation, in-depth interviews, documentation,
focus group discussions, and questionnaires to all sub-village communities
(sub-village). Informants were selected from community leaders, namely the
village head (perbekel), the chairman and deputy manager, the head of the LPM,
and representatives from 9 divisions of the Jatiluwih destination management.
The research discussion was analyzed using (Miles et al., 2018)
qualitative analysis, which consists of reduction,
display, verification, and conclusion drawing. The results showed that the GHRM
in Jatiluwih destination was well implemented in line with observations; however,
for the sustainability of future management following the focus group discussions.
It is necessary to design a suitable GHRM model for the Jatiluwih tourism
village. This can also be used as a model in the management of similar tourist
villages in other areas.
RESULTS AND DISCUSSION
Implementation of Green Human
Resource Management in Jatiluwih Destination Tourism Area
Based on the
results of observations, interviews, and questionnaires, of the eight questions
given, more than 80% (Table 1) strongly agreed and agreed with question
no. 6 on relations and recommendations of human resources, while 35% disagreed. In total,
the implementation of GHRM in Jatiluwih can be considered green or in line with the theory used. The
description of the result is explained as follows:
1.
Commitment
The
management of the Jatiluwih destination has a body for proportional staff
division. The interviews and focus discussion results show that the manager is
highly committed to the cultural heritage accepted as a gift that should be
preserved under ancestral traditions from generation to generation. In
addition, the village government and the manager have committed to safeguarding
Jatiluwih�s destination as a part of the world�s cultural heritage and a
tourism destination.
2.
Recruitment
of members
Recruitment
of members in Jatiluwih destination selected based on competence and minimum
high school education recruited evenly from all sub-village.
3.
Training/Staff
Development
Management
staff training and development is carried out by receiving training from
several universities that hold community service at Jatiluwih village. Some are
regularly held annually, for example, the procurement of events/festivals and
providing the community training to handle the event. Another movement is still
irregular or in the interests of universities or institutions that provide
services such as digital marketing training, housekeeping, accommodation
management, and front office service training.
4.
Award/compensation
Compensation
is the provision of remuneration to employees as a reward given by the company.
The principle of compensation is fair and appropriate according to achievements
and responsibilities. The award provided to management members is still limited
in service marks for diligent workers.
5.
Relationships
and recommendations
The relationship is a
recommendation given to employees in the management of Jatiluwih destination to
realize justice and equity. The head of the management and the village
administrators determine which employees will be placed in each division to
accommodate the interests of all groups under the competence of the work to be
filled.
Table 1. Distribution of Respondent GHRM Jatiluwih
|
Responses Of Green
Human Resource Management |
|||||
|
Question |
Persentage (%) |
||||
|
Strongly Agree |
Agree |
Neutral |
Disagree |
Total |
|
|
1 |
45 |
35 |
10 |
10 |
100 |
|
2 |
35 |
45 |
15 |
5 |
100 |
|
3 |
45 |
40 |
10 |
5 |
100 |
|
4 |
40 |
45 |
10 |
5 |
100 |
|
5 |
25 |
55 |
15 |
5 |
100 |
|
6 |
25 |
30 |
10 |
35 |
100 |
|
|
Percentage (%) |
||||
|
|
Yes |
No |
Total |
|
|
|
7 |
100 |
0 |
100 |
|
|
|
8 |
100 |
0 |
100 |
|
|
Source:
Data Processed 2022
Model Green Human Resource Management for Jatiluwih Destination
Tourism Area
The GHRM model is expected to
be a reference for green human resources management with a competitive
advantage. Furthermore, all human resources should have an environment-friendly
or green behavior performance. This model was verified through a focus group
discussion (Figure 2) with the head of the village, Jatiluwih destination
manager, and the representative of 9 divisions of management, including General
and Staff, Planning, Finance, Tickets and Parking, Security, Cleanliness and
Gardening, Sustainable and Culture, Promotion, and Marketing, and Other Business. The
discussion approved the GHRM model adapted from existing implementation (simple
traditional GHRM) to be greener based on some theories and best practices in
other areas.
|
|
|
Figure
2. Focus Group Discussion at Jatiluwih
Source: Research Document
2022
The draft model is designed first, sourced from
several previous studies, then adapted to the characteristics of tourist
destinations and current human resource management. From the discussion
results, the developed model had temporarily adopted green elements and could
be implemented in the tourist village of Jatiluwih. This model can remind all
management leaders to be a guide in every step of recruitment, training,
awarding, and other factors fostering environmental behavior. Therefore, the
existence of GHRM in this destination will have a competitive advantage against
other villages, and the model can be seen in Figure 2 below.
Green Human Resources Management Model of Jatiluwih Tourism
Village
Figure 3. Model of GHRM of
Jatiluwih Tourism Destination Area
Source: Data Processed, 2022
1.
Green
Management Commitment
Commitment is the main factor in managing an organization,
including Jatiluwih�s destination. Top management commitment and intellectual
capital directly impact green human resource and environmental performance for
issues leading to positive perceptions of practices among employees (Haldorai, K., Kim, W. G., &
Garcia, 2022). An environmentally conscious team can effectively coordinate
environmental management activities across departments. In line with the
statement, Latan et al. (Latan, H., Jabbour, C. J. C., de
Sousa Jabbour, A. B. L., Wamba, S. F., & Shahbaz, 2018) confirmed that the team is considered an intangible asset in
sustainable environmental improvement. Senior management will commit to
participating in measures that will ultimately improve environmental
performance when the potential benefits of initiatives are recognized. From
several opinions regarding the above commitments, human resource management in
Jatiluwih destination needs to start from the head of the manager supported by
the village head and the person in charge of the Tabanan Regency Tourism
Office.
2.
Green
Recruitment and Selection
Staff recruitment and selection are
crucial stages in the management of Jatiluwih Tourism Village. The
qualifications and the basis for selection are expertise, experience, age,
gender, education and training, physical condition, talent, temperament, and
character. In selecting employees placed in Jatiluwih destination, employees
with a friendly attitude towards the environment are needed. This is in line
with Wehrmeyer�s (Wehrmeyer, 2017) research, where recruitment can support effective environmental
management by ensuring that newcomers are familiar with the culture. The value
of cultural heritage in the form of preserved rice fields and mountains has
been known for generations. However, the village community does not understand
how to keep it holistically. Therefore, during the selection interview,
placement, and orientation, it is necessary to emphasize the importance of
maintaining the environment because the employees can determine sustainability
with the principle of not changing nature.
3.
Green
Training and Development
Green training and development emphasize practices conducted while
managing this destination. Therefore, working, and scheduling training and
staff development toward knowledge and green-based competencies is necessary.
Management activities require increasing employee awareness and knowledge of
business processes and materials. Therefore, environmental knowledge is the key
to addressing problems (Renwick, D; Redman, T. &
Maguire, 2012). Furthermore, staff training and development will be able to
educate them, primarily related to energy conservation, waste reduction,
increasing environmental awareness, and involving staff in solving problems.
Training and staff development must be scheduled regularly by making a budget
from the ticket levy to enter Jatiluwih. In addition, it is necessary to periodically
fund from the Tabanan Regency because this destination has become the
responsibility of the regional government.
4.
Green Reward and
Compensation
Reward and compensation are provided to employees because of the
work performance shown while working at Jatiluwih. Awards should be given to
employees who care about the environment, such as being sensitive to the
problem of plastic waste, taking the initiative to assist tourists in being
environmentally conscious, inviting the community to regularly clean the
village, providing information to village youth about the importance of
protecting the environment, as well as other green programs. The award can be
in money or goods, other incentives such as bonus traveling, or comparative
studies. In addition, it can be career advancement to a higher level when the
type of business management of the Jatiluwih destination is more developed and
the number of visits increases.
5.
Green
Relation and Recommendation
Policyholders and employees give green relations and
recommendations in realizing sustainable environmental management. Guidance for
employees who work as managers at this destination must be considered
reasonably and equitably because Jatiluwih is supported by several
neighborhoods/sub-villages under the divisions or sections in this management.
Employees or management members hired are also selected based on competencies
under education and experience.
CONCLUSION
The implementation of green human
resources management at the Jatiluwih destination is consistent with the
analysis carried out in the discussion. It can be concluded that GHRM has been
appropriately implemented, as evidenced by the results of interviews, and focus
group discussions (FGD) conducted with the managers of the Jatiluwih
destination. It was also verified by the results of a questionnaire (form) sent
through WhatsApp to the community, which gave the same answer by saying that
all the elements asked were about commitment, recruitment, staff training and
development, awarding, competitive advantage, and environmentally friendly
attitudes. However, it is necessary to design a prospective model to maintain
the implementation of GHRM to have a competitive advantage and green
performance behavior. This is realized through regular training and human
resource development budgeted from the entrance ticket retribution and the
Tabanan Regency Government, responsible for the Jatiluwih tourist destination.
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