Local Wisdom Meets Modern Conservation: Welcome To Selindung's Ecotourism

Abstract

In order to establish sustainable ecotourism in Selindung, this study examines the connections between policy regulation, infrastructure development, community involvement, and environmental awareness. Although prior research has demonstrated the significance of combining environmental preservation with the growth of the tourism industry, little is known about the mechanisms behind these relationships. Analyzing the impact of environmental consciousness, community engagement, infrastructure development, and policy regulations on the growth of sustainable ecotourism and environmental sustainability in Selindung is the primary goal of the study. The study employs a cross-sectional design and a quantitative methodology. Two hundred people were surveyed using probability sampling to collect data. Structural Equation Modeling-Partial Least Squares (SEM-PLS) was used to analyze the data. The study's findings indicate that the development of sustainable ecotourism is most influenced by environmental awareness (?=0.797), followed by policy regulation (?=0.443), infrastructure development (?=0.624), and community involvement (?=0.716). Environmental sustainability is significantly mediated by sustainable ecotourism (?=0.674).