Analysis of Consumer Buying Behavior at the East Bekasi Regional Pharmacy
DOI:
https://doi.org/10.58344/jws.v2i8.407Keywords:
price, service quality, consumer trust, purchase decisionAbstract
This research is motivated by consumer behavior patterns in purchasing medicine at pharmacies. The variables used in this study include price, service quality, purchase decisions, and consumer trust as a mediator. The purpose of this research is to understand and analyze consumer purchasing behavior of medicine at pharmacies in the East Bekasi area. The methodology employed in this study is quantitative research with causal explanation. Data collection techniques involve distributing questionnaires. Meanwhile, the sampling technique utilizes a non-probability sampling design with purposive sampling. Data processing involves Structural Equation Modeling (SEM) using the SmartPLS software version 3.3.7 and includes 138 respondents. Based on the testing and analysis results, it can be concluded that consumer trust mediates price and service quality, consequently exerting a positive and significant influence on the purchase decisions of medicine at East Bekasi Pharmacy. The implications of this research are expected to contribute as information for entrepreneurs and managerial implications that can be practically applied within companies, particularly in determining marketing strategies by managing internal and external factors to enhance sales. Moreover, it also holds theoretical implications in the academic field with the hope of generating new theories.
References
Anwar, I., & Satrio, B. (2015). Pengaruh harga dan kualitas produk terhadap keputusan pembelian. Jurnal Ilmu Dan Riset Manajemen (JIRM), 4(12).
Budiyanto, A. (2019). Pengaruh Citra Merek Dan Kualitas Layanan Terhadap Proses Keputusan Pembelian Pada Gerai Kopi Starbucks Di Senayan City. Jurnal Manajemen Bisnis, 22(2), 121–140. https://doi.org/10.55886/esensi.v22i2.163
Faizal, H., & Nurjanah, S. (2019). Pengaruh Persepsi Kualitas Dan Citra Merek Terhadap Loyalitas Pelanggan Dengan Kepercayaan Pelanggan Dan Kepuasan Pelanggan Sebagai Variabel Antara. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(2), 307–316. https://doi.org/10.36226/jrmb.v4i2.271
Hair Jr, J. F., Sarstedt, M., Ringle, C. M., & Gudergan, S. P. (2017). Advanced issues in partial least squares structural equation modeling. saGe publications. https://doi.org/10.1007/978-3-319-57413-4_15
Kholidah, N., & Arifiyanto, M. (2020). Faktor-faktor pengambilan keputusan pembelian kosmetik berlabel halal. Penerbit Nem.
Kotler, P. & G. A. (2016). Prinsi-prinsip Pemasaran (13th ed.). Erlangga.
Maramis, I. S. M., Mananeke, L., & Loindong, S. S. R. (2022). Analisis Pengaruh Citra Merek, Kualitas Layanan Terhadap Keputusan Pembelian Di Mediasi Oleh Kepercayaan Pelanggan Apotek Mercke’Lkolongan. Jurnal EMBA, 10(1), 39–48. https://doi.org/10.35794/emba.v10i1.37531
Marliana, R. R. (2020). Partial Least Square-Structural Equation Modeling Pada Hubungan Antara Tingkat Kepuasan Mahasiswa Dan Kualitas Google Classroom Berdasarkan Metode Webqual 4.0. Jurnal Matematika, Statistika Dan Komputasi, 16(2), 174–186. https://doi.org/10.20956/jmsk.v16i2.7851
Nasrullah, A. (2018). Analisis Potensi Industri Halal Bagi Pelaku Usaha Di Indonesia. At-Tahdzib: Jurnal Studi Islam Dan Muamalah, 6(1), 50–78.
Nugroho, A. W. (2017). Konservasi Keanekaragaman Hayati Melalui Tanaman Obat Dalam Hutan Di Indonesia Dengan Teknologi Farmasi: Potensi Dan Tantangan. Jurnal Sains Dan Kesehatan, 1(7), 377–383.
Ofori, D. A., Anjarwalla, P., Mwaura, L., Jamnadass, R., Stevenson, P. C., Smith, P., Koch, W., Kukula-Koch, W., Marzec, Z., Kasperek, E., Wyszogrodzka-Koma, L., Szwerc, W., Asakawa, Y., Moradi, S., Barati, A., Khayyat, S. A., Roselin, L. S., Jaafar, F. M., Osman, C. P., … Slaton, N. (2020). Pengaruh Harga dan Kepercayaan Konsumen Terhadap Keputusan Pembelian Melalui Market Place Shope. Molecules, 2(1), 1–12.
Pratama, D. W., & Santoso, S. B. (2018). Pengaruh Citra Merek, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian melalui Kepercayaan Konsumen pada Produk Stuck Original. Diponegoro Journal Of Management, 7(2), 1–11.
Ramadhina, S. D., & Frianto, A. (2023). Analisis Kepuasan Kerja Terhadap Kompetensi Melalui Motivasi. Jurnal Ilmu Manajemen, 715–724.
Windha, W., & Andriati, S. L. (2023). Studi Terhadap Dampak Perjanjian Integrasi Vertikal Pada Industri Farmasi Ditinjau Dari Perspektif Hukum Persaingan Usaha. Jurnal Sains Farmasi Dan Klinis, 10(2), 226–237. 10.25077/jsfk.10.2.226-237.2023
Wulandari, S., & Suwitho, S. (2017). Pengaruh kepercayaan dan kualitas layanan terhadap kepuasan konsumen asuransi jiwa. Jurnal Ilmu Dan Riset Manajemen (JIRM), 6(9).
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Journal of World Science
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
