The Influence of Digital Innovation and Reputation on Buyer-Supplier Relationship Mediated by Supply Chain Flexibility
DOI:
https://doi.org/10.58344/jws.v3i2.555Keywords:
Digital Innovation, Reputation, Buyer-Supplier Relationship, Supply Chain FlexibilityAbstract
This research aims to determine and analyze the influence of digital innovation and reputation on the buyer-supplier relationship mediated by supply chain flexibility. Empirical study: PT vendors. Astra Daihatsu Motor. The method used in this research is quantitative research. The population in this research is the buyer-supplier of the Automotive Manufacturing Company Vendor PT. Astra Daihatsu Motor. The sample required for this research is around 222 respondents from 500 employees. So, the research results show that digital innovation positively impacts buyer-supplier relationships and supply chain flexibility. Likewise, company reputation also has a positive influence on these two variables. In addition, the results of the analysis show that supply chain flexibility mediates the relationship between digital innovation/reputation and buyer-supplier relationships. The practical implication of this research is the importance of investing in digital innovation and maintaining a company's reputation to strengthen business relationships and increase flexibility in dealing with changing markets and customer needs. This research provides insight for managers in managing supplier relationships, improving their supply chain performance through technology, and building a strong reputation.
References
Alamäki, A., & Korpela, P. (2021). Digital transformation and value-based selling activities: seller and buyer perspectives. Baltic Journal of Management, 16(2), 298–317. https://doi.org/10.1108/BJM-08-2020-0304
Brookbanks, M., & Parry, G. (2022). The impact of a blockchain platform on trust in established relationships: a case study of wine supply chains. Supply Chain Management, 27(7), 128–146. https://doi.org/10.1108/SCM-05-2021-0227
Conti, E., Camillo, F., & Pencarelli, T. (2023). The impact of digitalization on marketing activities in manufacturing companies. TQM Journal, 35(9), 59–82. https://doi.org/10.1108/TQM-11-2022-0329
de Menezes, L. M., Escrig-Tena, A. B., & Bou-Llusar, J. C. (2021). Sustainability and Quality Management: has EFQM fostered a Sustainability Orientation that delivers to stakeholders? International Journal of Operations and Production Management, 42(13), 155–184. https://doi.org/10.1108/IJOPM-10-2021-0634
Forslund, H., Björklund, M., & Svensson Ülgen, V. (2022). Challenges in extending sustainability across a transport supply chain. Supply Chain Management, 27(7), 1–16. https://doi.org/10.1108/SCM-06-2020-0285
Garay-Rondero, C. L., Martinez-Flores, J. L., Smith, N. R., Caballero Morales, S. O., & Aldrette-Malacara, A. (2020). Digital supply chain model in Industry 4.0. Journal of Manufacturing Technology Management, 31(5), 887–933. https://doi.org/10.1108/JMTM-08-2018-0280
Habib, F., Bastl, M., Karatzas, A., & Mena, C. (2020). Treat me well and I may leave you kindly: A configurational approach to a buyer’s relationship exit strategy. Industrial Marketing Management, 84(July), 237–250. https://doi.org/10.1016/j.indmarman.2019.07.008
Hautala-Kankaanpää, T. (2022). The impact of digitalization on firm performance: examining the role of digital culture and the effect of supply chain capability. Business Process Management Journal, 28(8), 90–109. https://doi.org/10.1108/BPMJ-03-2022-0122
Jeon, M., Hwang, Y., & Hong, M. S. (2023). Recontextualizing internationalization of higher education institutions in South Korea through the lens of the knowledge–policy–power interface. Journal of International Cooperation in Education, 25(1), 124–140. https://doi.org/10.1108/jice-04-2022-0009
Kazemargi, N., Tavoletti, E., Appolloni, A., & Cerruti, C. (2022). Managing open innovation within supply networks in mature industries. European Journal of Innovation Management, 25(6), 1106–1130. https://doi.org/10.1108/EJIM-12-2021-0606
Khan, I. M., Rutherford, B. N., & Williams, A. J. (2019). Information technology outsourcing: Influence of supplier firm size and reputation on Buyers’ A priori perceptions of opportunism and uncertainty. Operations and Supply Chain Management, 12(4), 186–197. https://doi.org/10.31387/oscm0390242
Koporcic, N., & Halinen, A. (2018). Interactive Network Branding. IMP Journal, 12(2), 392–408. https://doi.org/10.1108/imp-05-2017-0026
Lee Park, C., Fracarolli Nunes, M., & Machuca, J. A. D. (2023). Social sustainability in supply chains: the role of local practices and informal networks. International Journal of Physical Distribution and Logistics Management, 53(1), 35–61. https://doi.org/10.1108/IJPDLM-09-2021-0405
Lepistö, K., Saunila, M., & Ukko, J. (2022). Enhancing customer satisfaction, personnel satisfaction and company reputation with total quality management: combining traditional and new views. Benchmarking. https://doi.org/10.1108/BIJ-12-2021-0749
Li, X., Wu, Q., Goldsby, T. J., & Holsapple, C. W. (2022). Enduring buyer–supplier relationship and buyer performance: the mediating role of buyer–supplier dyadic embeddedness and supplier external embeddedness. European Journal of Management Studies, 27(3), 291–316. https://doi.org/10.1108/ejms-03-2022-0020
Malyavkina, L. I., Savina, A. G., & Parshutina, I. G. (2019). Blockchain technology as the basis for digital transformation of the supply chain management system: benefits and implementation challenges. 81(Mtde), 10–15. https://doi.org/10.2991/mtde-19.2019.3
Manello, A., & Calabrese, G. (2019). The influence of reputation on supplier selection: An empirical study of the European automotive industry. Journal of Purchasing and Supply Management, 25(1), 69–77. https://doi.org/10.1016/j.pursup.2018.03.001
Marrucci, A., Rialti, R., Donvito, R., & Syed, F. U. (2022). “Connected we stand, disconnected we fall”. Analyzing the importance of digital platforms in transnational supply chain management. International Journal of Emerging Markets. https://doi.org/10.1108/IJOEM-01-2022-0073
Nyagadza, B., Kadembo, E. M., & Makasi, A. (2021). When corporate brands tell stories: A signalling theory perspective. Cogent Psychology, 8(1). https://doi.org/10.1080/23311908.2021.1897063
Perano, M., Cammarano, A., Varriale, V., Del Regno, C., Michelino, F., & Caputo, M. (2023). Embracing supply chain digitalization and unphysicalization to enhance supply chain performance: a conceptual framework. In International Journal of Physical Distribution and Logistics Management (Vol. 53, Issues 5–6). https://doi.org/10.1108/IJPDLM-06-2022-0201
Pizzichini, L., Temperini, V., Caboni, F., & Papa, A. (2023). The role of digital knowledge servitization in supply chain management. International Journal of Physical Distribution and Logistics Management, 53(5–6), 589–611. https://doi.org/10.1108/IJPDLM-06-2022-0202
Sacco, F., & Magnani, G. (2023). Sustainability and Resilience in the Extended Value Chain: The Case of STMicroelectronics. February 2023, 197–218. https://doi.org/10.1108/s1876-066x20230000037011
Santoso, S. (2021). Analisis Structural Equation Modelling ( SEM ) Menggunakan AMOS. Elex Media Komputindo.
Saunila, M., Ukko, J., Nasiri, M., Rantala, T., & Sore, S. (2021). Managing supplier capabilities for buyer innovation performancein e-business. Journal of Global Operations and Strategic Sourcing, 14(3), 567–583. https://doi.org/10.1108/JGOSS-01-2021-0007
Steiner, B., & Brandhoff, M. (2020). An analysis of configurations of relationship quality dimensions to explain sources of behavioral outcomes in globalized manufacturing. European Journal of Marketing, 55(13), 1–40. https://doi.org/10.1108/EJM-10-2018-0703
Tukamuhabwa, B., Mutebi, H., & Isabirye, D. (2023). Supplier performance in the public healthcare: internal social capital, logistics capabilities and supply chain risk management capabilities as antecedents in a developing economy. Journal of Business and Socio-Economic Development, 3(1), 50–68. https://doi.org/10.1108/jbsed-04-2021-0046
Vijayakumar, Y., Rahim, S. A., Ahmi, A., & Rahman, N. A. A. (2019). Investigation of supplier selection criteria that leads to buyer-supplier long term relationship for semiconductor industry. International Journal of Supply Chain Management, 8(3), 982–993.
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal of World Science
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International. that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
